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Growth & Optimization

Use the Zubs Mobile App as a retention and upsell channel without adding noise.

Tactics​

Reduce churn with push notifications​

  • Send pre-delivery reminders to reduce surprise charges.
  • Nudge failed payments with clear next steps. See Payment Failures.

Upsell in subscription moments​

  • Recommend add-ons right after a skip or pause.
  • Use relevance over volume; fewer, better offers perform best.

Prevent cancellations​

  • Offer alternatives like skip, pause, or swap before canceling.
  • Highlight account controls to keep self-serve simple.

Measurement​

Suggested KPIs​

  • Retention rate
  • Churn rate (subscribers who cancel over time)
  • Reorder rate
  • Subscription AOV
  • Support tickets per subscriber

Before/after plan (4–8 weeks)​

  1. Capture baseline KPIs for two weeks before launch.
  2. Enable the app and track KPIs weekly.
  3. Compare averages after 4–8 weeks and note which flows drove improvements.

Common Mistakes​

  • Too many push notifications in a short window
  • Offers that aren't relevant to a subscriber's plan
  • Hiding self-serve controls behind extra steps

Quick Wins Checklist​

  • Enable pre-delivery push reminders
  • Add one relevant upsell per renewal cycle
  • Make skip/pause visible in the first screen
  • Review top cancellation reasons monthly

Next Steps​