Choose Your App
Use this guide to pick the best launch path for your business. Both options deliver subscription management in a mobile experience.
Comparison
| Area | Generic app | White-label app |
|---|---|---|
| Setup effort | Low | Medium |
| Time-to-live | Fast | Longer (App Store review) |
| Branding | Light (Zubs + your store name) | Full (your brand) |
| Customer environment | Multi-merchant | Single-merchant |
| App store presence | Shared listing | Your own listing |
| Best for | Speed, low lift | Strong brand control |
| Trade-offs | Less branding control | More initial setup |
When to Start With the Generic App
- You want to launch quickly and validate mobile impact.
- You prefer minimal setup and no App Store management.
- You need a lightweight path to reduce churn and improve retention.
When White-Label Is Worth It
- Your brand experience is a competitive advantage.
- You are ready to create an App Store account.
- You want a dedicated app presence under your store name.
Suggested Rollout Path
Usually merchants tend to one of both options strongly. In the end it depends on your brand goals and resources. If you are not sure we are happy to help you to find the most fitting solution for your business.